The Impact Of Fast Fashion On Business Environment

Introduction The continually increasing globalization in the world has linked many countries together and the borders have become inconspicuous. Many firms cooperate in a global market, which leads to an increased amount of transnational corporations acting in a global surrounding (Douglas Wind, 1987). In the fashion industry, the business environment is especially competitive and firms have to adjust their business practices rapidly such as products and launching time of each collection on the basis of the demand of current market (Lowson, King Hunter, 1999). Companies in the fashion industry like ZARA, Topshop and HM have emerged a new trend — â€Å"fast fashion† that combines two main characteristics: short lead times and trendy design products (Passariello,2008 ; Rohwedder Johnson, 2008). However, fast fashion leaves behind some issues, which are not beneficial to environmental protection and human costs. In fast fashion industries, it requires companies to complete missions in a short time, some fast fashion companies use unethical acts in order to complete producing on time which may result in environmental issue and appears unfair labour practices. In addition, Luz (2007) pointed out that globalization provided fast fashion industries a chance to produce clothes at lower prices so that they can sell clothes with a cheaper price. This result in many customers considers fast fashion clothes to be disposable. Therefore, this essay will first explain what is fastShow MoreRelatedSpeech On Fast Fashion964 Words   |  4 Pagesdeeper in the world of fast fashion I found out of the vicious cycles that our clothing is manufactured in. B. Relevance: The brands I researched are some many of you have probably heard of. C. 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